Hyundai is deep in a year of big changes. The brand will launch an average of two new/redesigned vehicles per year for the next three years. The Korean brand does not want to fall behind the Japanese and has an arsenal of new ideas ready to go out into the market. One of the most important changes in the Hyundai strategy is the arrival of the Genesis brand, Hyundai’s luxury badge. Speculation was rife as to whether Hyundai would be setting up new dealerships for this brand to separate it from the Hyundai name. Mike O’Brian, Vice President of… Read More