With every concept car, Hyundai improves its manufacturing practices, thanks to the careful design, and planning that goes into the process of creating a quality concept car. The Hyundai HND-9 is a key concept car for the company’s future; the car leads the path for the next generation of the Hyundai Genesis Coupe. Under the hood, this impressive machine could easily hide a new 3.3-liter V6 turbo engine rather than the current 3.8-liter unit.

The HND-9 Concept

During the Seoul Motor Show in 2013, the Hyundai presented us with its latest prototype, the Hyundai HND-9 Concept, which preceded what could be futures generations of the Hyundai Genesis Coupe. This is the ninth version of this concept car that has left the Namyang Design Center in Korea. The New Yorker showrooms had anticipated to showcase the iconic NHD-9 Concept in their facilities; however, it was during the Seoul Motor Show 2013 the prototype was presented to the public.

It has already been almost three years since the Hyundai’s HND-9 Concept’s dazzling debut at the Seoul Motor Show as a spoiler of the design that will be featured in the Hyundai Genesis Coupe, with continuous line work that flows seamlessly on the sides of the car. It was similar to what was seen in the HCD-14 Genesis Concept, known as the future of sport sedans from the Korean manufacturer, for it introduced a spectacular design and stunning elements that will be discussed.

The HND-9 is powered by a turbocharged, direct injection 3.3-liter Lambda V6 365 hp engine coupled to an automatic eight-speed transmission and a torque converter, which sounds like very viable power train option for a new more powerful generation of the Genesis. Right now, it is speculated that the company will continue to offer a four cylinder turbocharged engine as an entry-level option for this series; the 5.0-liter Tau V8 will likely remain exclusive to a significantly higher class Genesis sedan.

Aesthetically, the design of the Hyundai HND-9 Concept emphasizes its prominent front, with a long hood that begins on an elaborate slope much like the ones you may find on an Aston Martin or a Jaguar vehicle. Also, the vehicle has led lights, and various flat spots and air intakes on its front, while the 3D grill is very prominent and gives the vehicle an aggressive look. Another feature that stands out is the roofline that merges with the edge of the tailgate, a style that mixes characteristics of both hatchback’s drop and a coupe’s more elegant lines. At the rear, they have a large diffuser placed between two dual exhaust sets with trapezoidal design, which matches the front’s aggressive look.

The HND-9 Concept measures 4,695 mm long, 1,890 mm wide, 1,340 mm high and a wheelbase of 2,860 mm.

The vehicle is equipped with aluminum 22-inch wheels, carbon fiber details and scissor doors; it is assumed that some or all these features will hit the market in some of the re-designed Hyundai vehicles.

The vehicle also sports an all-new design inside; the overwhelming characteristics of its interior lie in its liquid-like dashboard and driver-oriented center console. Unlike the latest Hyundai HCD-14, the HND-9 does was not outfitted with the latest technology, for in this vehicle Hyundai seems to have focused more on performance details rather than on the interface. However, there are state-of-the-art- materials involved, especially in the upholstery’s mesh that cover the seats, which changes color depending on light and angle.

Hyundai on Overdrive

Hyundai vice president, Yang Woong-Chul, has confirmed that the company is working on the release of three new models, which are being developed under the umbrella of the new sports concept. According to the company, one of these three vehicles is not yet known to the public, and although the media reports that Hyundai is developing rival to the BMW M4, the vehicle will be based on the platform used for the next G70 Coupe Genesis. About this vehicle’s appearance, nothing is known yet, but aesthetically it could stand up against its competitors if it adopted a similar design to Hyundai HND-9 Concept Coupe.

Dave Zuchowski, President and CEO of Hyundai North America, said at the 2016 Detroit Motor Show that the new Genesis Coupe would be one of the six models that make up the new Genesis brand. Based on his comments, at time of writing it would appear the Genesis Coupe will take on a more luxury-end style than the performance slant of the HND-9.